CONFERENCE – Sleep Expo Middle East
Exhibitor Enquiry




Managing Director
Intercoil International

Hassan Abbas Ali Al-Hazeem

Hassan Al-Hazeem is the Managing Director/CEO of Intercoil International, a position he assumed in 1999, when he succeeded his late father Mr. Abbas Ali AI-Hazeem, the founder of the UAE based, family owned business.
Under his leadership the company has become a leading manufacturer, distributor and retailer of total sleep solutions in the MENA region, with presence in 23 countries and manufacturing and distribution rights to premium global brands Simmons and Therapedic. Developing and implementing a highly focused strategic growth plan, Mr. Al-Hazeem is overseeing the expansion of the business into new markets and new verticals. Most recently, he opened a new state of the art manufacturing facility in Damam, KSA.

Mr. Al-Hazeem’s vision for Intercoil International is to contribute to the growth of the manufacturing sector in the UAE and proudly promote “MADE in the UAE” mark. Prior to his role at Intercoil International, Mr. Al-Hazeem worked for the Commercial Bank of Dubai for four years. His tenure with CBD helped him acquire comprehensive experience in finance and banking, and an in-depth knowledge and understanding of the banking and credit system in the UAE.
He holds a Bachelor of Science degree in Computer Science(University of Missouri- Kansas City, USA), and an MBA degree in International Business Administration(American University in Dubai).

Outlast Technologies GmbH

Martin Bentz

Martin Bentz comes with 30 years of experience in the technical and functional textiles world. After starting his career with C.F. Ploucquet in 1991 where he was responsible for exports of specialty textiles and laminates, he started 2002 Outlast Europe with its temperature regulating fabrics as Managing Director Europe. In 2014 he took over global responsibility for Outlast. As a native German, Martin has a MBA degree of the University of Heidenheim, Germany.


Mohanraj J

Mr. Mohanraj J is the CEO at Duroflex. He is a change driver and comes with over 2 decades of experience and in-depth understanding of B2B, B2C & Retail Businesses. Prior to joining the leadership team at Duroflex he was heading Sales for Wipro Lighting and Furniture Business. His dynamic leadership, strategic acumen and exceptional team building skills has been instrumental in growing businesses in Wipro Consumer Care & Lighting as well as Garware Technical Fibres Ltd.

About Duroflex: Duroflex, is one of India’s leading brands in the mattresses and sleep accessories category with over 55 years of expertise. Today the company has 5 manufacturing units located across India and a corporate head office in Bangalore. Duroflex is also the first mattress company to be ISO 9001 certified .Our stringent quality controls, adaptation of the latest technology and our constant effort in research & development has enabled us to export our products to various international markets. Duroflex, as a brand, is well known for quality, innovation & comfort. Our latest Mattress Range – Energise was a revolutionary product in the category with its many innovative and exclusive features. We design mattresses based on consumer needs and have perfected the art of manufacturing Hybrid Mattresses with Spring ,Rubberized Coir and Foam. We also manufacture accessories like Pillows, Bed Sheets, Mattress Protectors and other soft furnishing products, using good quality raw materials and state-of-the-art machines. Duroflex is the only mattress brand to have a certified orthopaedic mattress range in India.

Joint Managing Director
Pep’s industries Pvt Ltd

Shankar Ram

Shankar Ram is joint Managing Director of the company and serving since last sixteen years and total thirty five years of experience in the Mattress industries only.

Area Sales Manager

Selcuk Aslantas

Selcuk Aslantas, who is Area Sales Manager of Latin America, Middle East, Africa, and Asia markets. He studied and post-graduated textile engineering. He has made his career in textile sector as product developping and sales & marketing. He has worked on Boyteks for 11 years, speaking English and Spanish. Selcuk is married and has 3 kids.

European Sales & Marketing Director
Leggett & Platt

Ben Cuthbert

Ben joined Leggett & Platt Springs UK as a project engineer in 2000. He ran the L&P Machine Products Croatia business, specialising in equipment for the mattress and automotive sectors, as General Manager for 10 years before becoming Branch Manager of L&P Springs Croatia in 2015. In 2019, Ben has transitioned to L&P International Bedding to oversee Marketing, Sales, and Product Development operations in Europe.

After completing his BSc in Product Design, Innovation, and Marketing, Ben joined L&P Springs UK as a project engineer in 2000. He then ran the L&P Machine Products Croatia business, specialising in equipment for the mattress and automotive sectors, as Gener al Manager for 10 years before becoming Branch Manager of L&P Springs Croatia in 2015. In 2019, Ben transitioned to the role of European Sales and Marketing Director fo r Leggett & Platt International Bedding, where he oversees Marketing, Sales, and Product Development operations in Europe.

Innova Bedding

Onder Honi

Onder Honi is CEO of Innova Bedding , Hand made and Chemical Free Natural Mattresses and Inno ltd. Mattress Components also managing Partner of Rekaz Kimya Ltd. who is a joint venture company of Dubai based Recaz Chemical Company who is producer and distributor of Foam Chemicals and Foam Making and foam cutting machineries.

International Development Director

Carlos Font Marcet

Degree in Business Administration ( University of Barcelona ) with exchange programs in USA (University of North Manchester ) and Belgium (Université Catholique de Louvain-la-Neuve). Working in International Development and sales for more than 13 years. The last 10 years in VELFONT/VELAMEN which is the family business and where I am the 3rd generation of the company and the 6th generation of textile business.. The first 2 years living in France and based on the Velfont development in French-talking countries (France, Belgium, Switzerland, Morocco, Algeria,…). As you can see in the company profile hereby attached, In VELFONT we always innovate and launch added value products with the newest generation and highest quality.

Sales Manager - Turkey and Middle East
Leggett & Platt


Leggett & Platt International Bedding Components delivers high-quality innersprings and bedding components backed by more than a century of experience. Since we invented the spiral steel coil bedspring in 1885, we’ve been supplying our customers with innovative products that are extensively tested and researched. Leggett & Platt is a diversified manufacturer that conceives, designs, and produces a broad variety of engineered components and products that can be found in most homes, offices, and automobiles. Ali ANIL joined Leggett & Platt International Bedding in 2014 as the Sales Manager , Turkey and Middle East with the establishment of Turkey Sales Office. Ali holds a BSc degree in Economics , MSc in Business Studies and has a PhD degree in Clinical Psychology. He has 20+ years of experience in textile and bedding industry.

Principal Technology Architect
Indian Sleep Products Federation

Sundaresan Shrinivasan

I am a Chemical Engineer from BITS PILANI Rajasthan, and have acquired 40 plus years in the mattress industry. I am also a third generation entrepreneur manufacturing mattresses in the brand name FIBROFLEX. I have also done MBA and ICWA (inter) cost accounting. I have been the SECRETARY of the Indian Sleep Products Federation since inception (2013 ) and we have grown steadily. The managing committee consists of TEN TOP Brands like Sleepwell, Kurlon, Centuary, Duroflex, Godrej Nilkamal MM FOAM etc. I am also the editor of the quarterly magazine Comfort Times publicationby ISPF.

Regional Sales Director

Alaa Shraim

Alaa Shraim Polyurethane industry expert with focus on PU system, Over the last 15 years worked on formulation production and many end user applications and held different roles from technical sales to Business development & General Management. Supported many customers across the MEAT region in developing new solutions for higher quality and competitive advantage, compliance with energy efficiency and building codes. Along with certification like FM global. Alaa conducted ISOPA train the trainer program and Volunteered to conduct safety training for many customers during technical and commercial visits. Prior Dow polyurethane Alaa worked in Air products specialty gases and distributor for Shimadzu laboratory equipment & Envionomment SA Air Quality monitoring systems. Alaa holds an Executive MBA from London Business School and B.SC in Chemistry from Hashemite University.
Professional Interest : 3D printing , sustainability & circular economy.

Factory Manager
Intercoil International

Zeeshan Malik

Zeeshan is a seasoned professional in the polyurethane domain. He has developed & produced variety of polyurethane foams that serves the needs of customers across many segments. With his practical strategies and focussed R&D plans of specialized foams, he has brought positive impact to the industries that his organization serves. Chemical suppliers like working with him on new projects, often describing him as starver for new developments. Zeeshan is a Chemical Engineer from COMSATS and started his career in Pakistan. Later he moved to Oman and is currently associated with Intercoil International Co. Ltd. (UAE) heading the Factory Operations for their Foam plant in Ras Al Khaimah. Zeeshan is a challenge enthusiast and enjoys developing newer & challenging foams that positively impact the bottom-line of the organization. Under his R&D accomplishments, he holds introduction of natural polyols as a replacement to conventional Polyols in flexible and viscoelastic foam in continuous plant in various densities that resulted in better quality foam and huge cost reduction. This was the first project of this kind in GCC. Further he added temperature responsive foam, non-emissive viscoelastic foam, stress release foam and many speciality technical foams in his list.

Safetex Group

Muhammad Saleem Ahmed

MUHAMMAD SALEEM AHMED Is the ceo and owner of safetex group, started this business since 1996 and today one largest bedding manufacturer plus sustainable products, also the UAE largest recycling on PET bottles and producing fiber and then using fiber to filing lines such as pillows and duvets and comforters and warding sheets for mattress manufacturing.

General Manager
Fine Mattress

Yaman Abazeed

Yaman Abazeed
Syrian Nationality
Came to Doha in 2016
Bachelor Degree in Computer Science & Information Technology from Jordan University of Science & Technology
Master Degree in Business Administration from the University of Liverpool
Worked in the real estate sector for 12 years
And in the mattress industry for three years
Now working for Fine Mattress as General Manager

President & Head of B2B Division
Fine Mattress

Mathew Thomas

Mr. Mathew is the President & Business Head at Duroflex. He is a qualified Chartered Accountant with nearly 12 years of experience who started his journey with Duroflex as the CFO and then accepted bigger challenges of spearheading the B to B vertical.
Young and Dynamic professional with strong leadership qualities, strategic acumen and exceptional team building skills has been instrumental in growing several businesses in Duroflex.


Sponsors & Partners

Dream Master
Foam Home