~ Interview with Hadi Akkam, Owner, Akkamtex
1. Why did you get into the knitted fabrics industry 10 years ago? How has the journey been?
The knitted fabrics industry has experienced substantial growth in recent years, driven by increasing demand for comfortable and versatile fabrics.
A decade in Egypt’s textile industry has been a dynamic journey marked by growth, challenges, and adaptation. As a cornerstone of the nation’s economy, the sector has undergone significant transformation. Akkamtex have played a pivotal role in leveraging Egypt’s rich cotton heritage and navigating global fashion trends, ultimately driving export growth and solidifying Egypt’s position as a textile powerhouse.
2. Tell us about the North African market for mattress manufacturing. What are the drivers of demand?
The North African mattress market is experiencing rapid growth fueled by a combination of factors including population growth, rising incomes, urbanisation, and increasing consumer awareness of sleep health and wellness. These factors have created a robust demand for mattresses across the region.
3. What is your brand’s USP?
A: In today’s competitive sleep market, building a strong brand identity is essential. A compelling (USP) is the key to differentiating Akkamtex from competitors. By clearly articulating what sets Akkamtex apart, including its commitment to quality control, competitive pricing, fast shipping, the ability to customize fabrics based on customer needs, and high production capacity, we can effectively communicate the brand’s value and attract customers seeking exceptional sleep solutions.
4. Tell us about your brand’s manufacturing facility. How do you ensure health and safety?
Akkamtex manufacturing facility is a complex operation encompassing fiber processing, yarn creation, fabric formation, and finishing. The production process involves a series of interconnected stages, from transforming raw materials into threads to producing finished fabrics. These facilities require specialised machinery, skilled labor, and a well-structured layout to ensure efficient production.
Akkamtex factory prioritises worker safety through robust protocols, PPE, and a clean environment. Regular training, ergonomic workstations, and emergency plans are essential.