“Urbanisation and e-commerce boom are the drivers of foam cutting machinery in India and the Middle East.”

~ Interview With Anuraag Purie, Owner & CEO, A.S. Enterprises 

1.You launched India’s first commercially viable carousel foam-cutting machine in the year 1989. How has the journey in foam production machines been since then? 

AS Enterprises embarked on an inspiring journey in 1989 when we introduced India’s first commercially viable carousel foam-cutting machine. This groundbreaking achievement marked the beginning of a legacy that continues to shape the foam industry. Over the years, AS Enterprises has navigated through various phases, constantly evolving to meet the dynamic demands of the market. 

Here are some key milestones:

  • Innovation and refinement: We have consistently pushed the boundaries of foam-cutting technology. We have fine-tuned our machines, incorporating feedback from clients, engineers, and industry experts. Each iteration brings enhanced precision, efficiency, and reliability.
  •  Market expansion: From domestic markets to global reach, AS Enterprises expanded its footprint. Our foam-cutting solutions now serve diverse industries, including furniture, automotive, packaging, and construction.
  • Customer-centric approach: We prioritise customer satisfaction. Our team actively engages with clients, understanding their unique requirements, and customising solutions accordingly.
  • Quality assurance: AS Enterprises’ commitment to quality is unwavering. Rigorous testing, adherence to international standards, and continuous improvement ensure that Our Plant and foam-cutting machines deliver consistent results.
  • Global Recognition: Our name resonates across borders. Our machines are trusted by manufacturers worldwide, a testament to our reliability and performance.

  1. What are the current advancements in foam cutting technology? How has AI and industry 4.0 played a role here? 

  •  Industry 4.0 Integration: We align with Industry 4.0 principles. Smart sensors monitor machine health, predict maintenance needs, and improve uptime. Real- time data analytics enable proactive decision-making.
  • Automation: Our’ foam-cutting machines automate repetitive tasks, freeing operators to focus on creativity and problem-solving.
  •  Energy Efficiency: We design energy-efficient systems, minimising environmental impact. Variable speed drives, optimised power consumption, and eco-friendly materials contribute to sustainability.

  1. Tell us about the drivers of foam cutting machinery in India and the Middle East. What are the economics around it? 

India: 

Urbanisation: Rapid urban growth drives demand for furniture, mattresses, and automotive components. AS Enterprises’ machines cater to manufacturers seeking efficient production.  

E-Commerce Boom: Online retail relies on foam packaging. AS Enterprises’ versatile machines adapt to various foam types, meeting e-commerce packaging needs.  Infrastructure Development: Construction projects demand foam insulation, acoustic panels, and seating. AS Enterprises supports this sector.

Middle East: 

Hospitality and Tourism: The Middle East hosts luxury hotels, resorts, and cruise liners. AS Enterprises’ foam-cutting solutions contribute to plush interiors. 

Automotive Industry: Car interiors, including seats and headrests, rely on foam. AS Enterprises’ machinery ensures precision and comfort.  

Construction and Interior Design: AS Enterprises serves architects, designers, and contractors with foam products for soundproofing, insulation, and decor.

  1. What kind of demand do you see in both these regions? 

Demand in Both Regions:

  • India: The burgeoning middle class seeks quality mattresses, sofas, and automotive seats. AS Enterprises’ machines empower local manufacturers to meet this demand efficiently.
  • Middle East: Luxury hotels, airlines, and automotive brands prioritise comfort. AS Enterprises’ foam-cutting technology ensures consistent, high-quality foam products.

  1. What kind of role does sustainability play in your products and processes? 

Sustainability in Products and Processes:

  • Material Efficiency: AS Enterprises minimises waste by optimising foam layouts. Their software calculates the most efficient cutting patterns, reducing scrap.
  • Recyclability: AS Enterprises manufacture the Re-Bonded Machine Setup that recycle the waste foam material into new Foam Blocks. We collaborate with industry to support these recycled Foam options.
  • Energy-Conserving Designs: AS Enterprises’ machines operate efficiently, minimising energy consumption. We educate clients on sustainable practices.

  1. Tell us about your manufacturing set up and retail process – especially when it comes to your global network. 

Manufacturing Setup and Global Retail Process:

  • State-of-the-Art Facilities: AS Enterprises’ manufacturing units blend craftsmanship with cutting-edge technology. Skilled technicians assemble machines, ensuring precision.
  • Global Network: AS Enterprises maintains a robust global network. On-line spare parts availability and internet-based service support from our trained technical personals ensure timely delivery, installation, and after-sales support.

  1. How do you stand out amongst competition when it comes to your products? Why do customers choose you? 

  • Standing Out Amongst Competition: At AS Enterprises, our commitment to excellence sets us apart in the competitive landscape of foam-cutting machinery. Here’s why customers choose us:
  • Quality Craftsmanship: Our machines are meticulously designed and manufactured. We prioritise precision, durability, and consistent performance. Customers appreciate the reliability of AS Enterprises’ products.
  • Customisation: One size doesn’t fit all. We collaborate closely with clients, understanding their unique requirements. Whether it’s specific foam types, cutting patterns, or automation levels, we tailor solutions to match their needs.
  • After-Sales Support: Our relationship extends beyond the sale. AS Enterprises provides comprehensive after-sales service, including maintenance, spare parts, and technical assistance. Customers trust our commitment to their success.
  • Innovation: We stay ahead by investing in research and development. AS Enterprises’ Foam Plant and cutting machines incorporate the latest technologies.
  • Global Reach: Our extensive network ensures timely delivery and support worldwide. Whether it’s a relatively small setup or a large-scale production facility, AS Enterprises caters to diverse clients.

  1. You have been participating in the Sleep Expo ME since a couple of editions. What drives you to come back again?

Participation in Sleep Expo ME:

  • Passion for Industry: Sleep Expo ME is more than an event; it’s a platform for knowledge exchange, networking, and inspiration. AS Enterprises believes in contributing to industry growth and learning from fellow experts.
  • Showcasing Innovations: We return to Sleep Expo ME because it allows us to showcase our latest advancements. Visitors can explore how our foam-cutting machines can enhance productivity, quality, and sustainability.
  • Connecting with Peers: The expo brings together industry leaders, manufacturers, and decision-makers. AS Enterprises values these interactions, fostering collaborations and associations.
  • Market Insights: Sleep Expo ME provides insights into market trends, customer preferences, and emerging technologies. AS Enterprises adapts its strategies based on this valuable information.

  1. What do you expect to see this year at the show and who do you expect to meet? 

 Expectations for This Year’s Show:

  • Networking: AS Enterprises looks forward to reconnecting with existing clients and meeting new ones. We anticipate engaging conversations about foam production- challenges and opportunities.
  • Exploring Trends: We expect to see innovations in foam materials, cutting techniques, and sustainability practices. AS Enterprises aims to learn from other exhibitors and share our expertise.
  • Industry Leaders: We hope to meet industry influencers, government representatives, and potential collaborators. AS Enterprises seeks associations that drive mutual growth.
  • Customer Feedback: Sleep Expo ME provides a platform for customers to share their experiences. AS Enterprises values their feedback, which informs our continuous improvement efforts.

  1. What new innovations do you plan to exhibit at the show this year? 

New Innovations at the Show:

  1. High-Pressure Foam Plant:
    1. Efficient production with customization options.
    2. Quality control maintained despite speed.
  2. Fully Automatic Circular Cutting Machine, the CCM-S33:
    1. Offers Foam blocks loading and unloading by its special conveyor mechanism.
    2. User-friendly interface and efficiency boost.
  3. CNC Cutting Machine:
    1. Handles complex shapes and multi-axis cutting; capable of cutting both geometric and non-geometric shapes with precision. b. Ideal for furniture, automotive, and packaging industries.

 

We look forward to another exciting edition of the Sleep Expo ME-2024!