AI Dream Acquires King Koil: Pioneering Partnership Reshapes Mattress Market Landscape

Major Merger Marks New Era in Premium Mattress Industry, Promising Growth and Innovation

AI Dream, a prominent player in the premium mattress market globally, has acquired King Koil, a leading U.S. manufacturer of premium mattresses based in Avondale, Arizona, from KPS Berhad, an investment holding company headquartered in Malaysia.

This acquisition marks a significant move for both companies, with AI Dream poised to accelerate King Koil’s growth within the U.S. market while also providing expansion opportunities beyond Asia for AI Dream. Under the terms of the agreement, King Koil will retain its name and current management team.

Established in 2018 and subsequently acquired by Hillhouse Investment, a private equity firm based in Asia, AI Dream operates as a multi-brand sleep solution platform, distributing renowned global premium mattress brands such as King Koil, Serta, and Ruf Betten across Asia and Europe. The company’s product range includes mattresses, bed frames, smart beds, and tailored bedroom solutions.

David Binke, CEO of King Koil, emphasised the international recognition of their brand’s exceptional design and innovation, expressing optimism about the growth opportunities enabled by AI Dream’s investment.

Edward Wu, CEO of AI Dream, outlined their strategic vision for the acquisition, emphasizing plans to enhance King Koil’s global digital presence, introduce smart products, and optimize operational efficiency to drive growth.

Sean Carney, Partner and Head of Global Investment at Hillhouse Investment, highlighted the strategic significance of the acquisition for both AI Dream and King Koil, underscoring AI Dream’s capacity for international expansion and support for King Koil’s future growth trajectory.