Dubai Furniture Manufacturing Company solidifies market leadership, driven by innovation and strategic growth in the premium mattress segment.
According to a news article in Albawaba, Dubai Furniture Manufacturing Company LLC (DFMC), a key player in the UAE’s premium mattress industry, has achieved a commanding 60% market share. A division of A.A. Al Moosa Enterprises, DFMC manufactures leading brands King Koil and Serta, supplying luxury mattresses to top 5-star hotels across the UAE and beyond, including KSA, Oman, Bahrain, and India.
Sundar Rajan, CEO of DFMC, attributes their market dominance to high-quality, innovative products and effective strategic decisions. Despite intense competition, DFMC continues to excel, catering to rising demand fueled by the region’s booming hospitality and construction sectors, valued at Dhs600-800 million annually.
Participating in The Hotel Show, DFMC features its latest designs and bedding accessories, allowing customers to experience premium comfort first-hand. The display includes a range of headboards, pillows, duvets, and protectors, showcasing the company’s dedication to quality and innovation in the sleep solutions industry.