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Hästens unveils its first Middle East flagship store, which includes a Sleep Spa


Hästens announces the opening of its flagship store in Dubai, in partnership with The Mattress Store Group. The leading Swedish brand that was founded in 1852, and has handcrafted the finest beds for generations invites residents to explore a variety of exclusive beds, expertly crafted to provide the best quality of sleep.

The first flagship Hästens store in the Middle East, located on Sheikh Zayed Road, will showcase an in-store Sleep Spa where individual and Private Sleep Consultations will be performed by a dedicated Sleep Coach.

Visitors will be able to immerse themselves into the world of Hästens and to test and feel the brand’s ultimate bed collections, linens, duvets and pillows. Under the guidance of the brand’s Sleep Coaches, customers will be invited to perform a Blind Test in order to identify their unique needs.

Mubashir Iftikhar, CEO and founder, The Mattress Store Group, comments: “This strategic partnership that we chose to build with Hastens is in the core of our business plan to solidify our hold as the market leader in the sleep category in the UAE. This flagship store, and a few of the other The Mattress Store locations, will be the first of many other touchpoints we are developing to introduce this amazing brand to the UAE consumers looking for bespoke and one of a kind products to enhance their well-being.”

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