Sleep Tourism: UAE Residents Opt for Vacations Focused on Rest Over Adventure

A Rising Trend in the Emirates as More Tourists Prioritize Quality Sleep to Unwind and Recharge

According to a news article in Khaleej Times, sleep tourism is on the rise in the UAE as residents seek destinations dedicated to rest and relaxation. With a fast-paced lifestyle, many locals now prefer holidays centered around improving sleep quality rather than adventure. According to Hilton’s 2025 Travel Trends report, 38% of UAE travelers embrace this new trend, choosing to unwind and recharge with activities focused on rest. For families like Sally Maddison’s, vacations are now about slowing down and finding a moment of calm amidst busy schedules.