• DATE : 15th - 17th September 2025
  • Sleep Expo Middle East : 6th Edition
  • VENUE : Sheikh Saeed Hall 1-3 & Trade Centre Arena Dubai World Trade Centre, Dubai, UAE

When

September 15 - 10:00 AM to 17:00 PM
September 16 - 10:00 AM to 17:00 PM
September 17 - 10:00 AM to 16:00 PM

Where

Sheikh Saeed Hall 1-3 & Trade Centre Arena Dubai World Trade Centre, Dubai, UAE
Sleep Expo Middle East : 6th Edition

Book A Stand
Book A Stand

When

September 15 - 10:00 AM to 05:00 PM
September 16 - 10:00 AM to 05:00 PM
September 17 - 10:00 AM to 04:00 PM

Where

Sheikh Saeed Hall 1-3 & Trade Centre Arena Dubai World Trade Centre, Dubai, UAE

Register now

The MEA’s Premier Trade Show for the

Sleep, Bedding and Mattress Industry

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Sponsors

Lanyard & Badge Sponsor

Mattress Fabric Partner

Sleep Expo ME 2025: Innovations for Better Sleep: Exploring Technology, Sustainability, and Wellness

Sleep Expo Middle East is the MEA’s largest and most influential event dedicated to the sleep, mattress, and bedding industry — attracting manufacturers, brands, retailers, distributors, and key buyers from across the region and beyond.

Bringing together raw material suppliers, mattress & bedding manufacturers, technology innovators, retailers, and designers, the event delivers an unparalleled platform to explore new products, technologies, and market opportunities in the sleep sector. Building on the strong momentum of the 2024 edition, we proudly present the 6th Edition of Sleep Expo ME, returning to the Dubai World Trade Centre, 15-17 September 2025.

Bigger showcases of cutting-edge sleep solutions

An expanded three-day content-rich conference

Discover eco-friendly materials and smart bedding innovations

New opportunities to connect with the entire sleep ecosystem

Elevating the Sleep Experience: Introducing New Pavilions

This year, Sleep Expo ME 2025 introduces two highly anticipated pavilions...

Read More

Sleep Expo ME Conference: Insights and Innovations

Complementing the exhibition, the Sleep Expo ME Conference is an unmissable part of the event...

Read More

What to Expect

Sleep Expo ME 2025 brings a world of opportunity for professionals in the mattress and bedding industry. With a showcase of foam beds, luxury spring mattresses, and smart...

Read More

Reserve Your Space

Don’t miss the chance to connect with industry leaders, from mattress makers to top bed brands. Whether you’re exploring options for a cloud king mattress, pocket spring coil...

Read More

Speakers 2025

eng_bandar (1)
Read Bio
Engr. Bandar Alhomaidhi
Vice Chairman & Managing Director, SIDC and SleepHigh, KSA
zoe
Read bio
Zoe Flynn née Moorcroft
Group Head
Sales & Marketing, TFRGroup
cheik
Read bio
Cheikh Mohamed Elkarachi

Chairman & CEO , Elkarachi Holdings & Rim Foam

hassan_al_hazeem (1)
Read bio
Hassan Abbas Ali Al-Hazeem
Chairman
Intercoil Holding Group
ben_cut (1)
Read bio
Benjamin James Cuthbert

Vice President, Leggett & Platt, Inc. - International Bedding Unit

Exhibitors

View Exhibitor List 2025
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borsoi
bushen
dream_leader
feelfresh
feida
health_care
henghua
kitforkids
latexgreen
lianhong
linsen

Sleep Expo Middle East 2023 Highlights

When

September 15 - 10:00 AM to 05:00 PM
September 16 - 10:00 AM to 05:00 PM
September 17 - 10:00 AM to 05:00 PM

Where

Sheikh Saeed Hall 1-3 & Trade Centre Arena Dubai World Trade Centre, Dubai, UAE

Learn how Sleep Expo ME contributes to your business success.

Grow Your Network

Sleep Expo ME 2025 is the ideal location for industry professionals to launch their latest solutions, build awareness around their brands, and network with the best of the best.

Branding Opportunities

Sponsoring the Sleep Expo ME 2025 is a fantastic way to get your brand out there. Imagine attendees and competitors seeing your logo wherever they go!

Knowledge Exchange

The Sleep Expo ME Conference is a great platform for knowledge sharing between all stakeholders of the industry. Speaking opportunities abound - and leading voices will gather to discuss key issues.

Dedicated product segments

Mattresses & Sleep Products

Bedding & Bed Linen

Mattress Components & Raw Materials

Smart Sleep Technology

Machinery & Equipment

Pillows, Cushions & Toppers

Sleep Wellness & Accessories

Upholstery & Foam Solutions

Remarkable Moments from the Previous Edition

Product Shots

Networking

Conference

Testimonials

Tobias Kirchhoff

I am from Germany, and it was fascinating to see suppliers from Asia, Europe, the Middle East, and Africa showcasing innovative springs, foams, and mattress technology. The synergy with UTECH Middle East Foam and Polyurethane Expo added great value. This exhibition highlighted the importance of collaboration for driving innovation. I made valuable connections and explored exciting opportunities for the future.

Tobias Kirchhoff
Founder & CEO ( Variowell Development GmbH )
PlayPlay
Nirbhay Gupta

I witnessed exciting innovations in materials and technology for better mattress and sleep solutions at Sleep Expo ME. This event is crucial as it brings together diverse minds from different countries, fostering knowledge sharing and collaboration. A key takeaway for me was the focus on sustainability in material usage and recycling, which I found particularly valuable. I look forward to implementing what I learned and am already excited for the next edition!

Nirbhay Gupta
CEO, ( Coirfit Mattress )
PlayPlay
Cheikh Mohamed Elkarachi

Sleep Expo ME bridges the gap between scientists, technologists, and manufacturers, making it a vital event for the industry. As a CEO, I’ve seen technological advancements that will help in product development and customization. I’ve made valuable connections to support future growth. This platform is essential for staying updated on sleep technology, and I highly recommend it to anyone looking to enhance their knowledge and improve sleep solutions.

Cheikh Mohamed Elkarachi
Chairman & CEO, ( RIM FOAM )
PlayPlay
Josephine Akwei

It’s incredible to see people from diverse backgrounds come together at the exhibition, each showcasing what they do best. The international mix is truly inspiring — I’ve come across so many unique and innovative products. It’s a testament to the global reach and collaborative spirit of this industry, and I’m genuinely impressed!

Josephine Akwei
Corporate Relationship Manager, ( Trade Finance Company )
PlayPlay
Zoe Flynn

Witnessing the passion that exhibitors bring to the stage with their products and machinery is truly inspiring. It's about more than just showcasing innovation; it’s about paving the way for the next generation, giving them a glimpse into the future of the industry. I loved seeing everyone come together, united by a shared focus on sustainability and a drive for innovation. We’re all connected in some way, and experiencing this diverse blend of ideas and perspectives made the expo a truly unique and fantastic experience.

Zoe Flynn née Moorcroft
Group Head of Sales & Marketing, ( The Furniture Recycling Group )
PlayPlay
Zoe Flynn

Sleep Expo ME is highly relevant for our industry, bringing global players together to showcase offerings and gain insights into market trends. It's a great platform to connect with new suppliers, catch up with industry peers, and stay ahead of competitors. We hope it gets bigger and better every year!

Sapna Choudhary
Manager Key Accounts, ( Intercoil International LLC )
PlayPlay
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Why Visit Sleep Expo ME?

Discover Sleep Industry Innovations

Discover Sleep Industry Innovations

Experience the latest in mattress design, smart bedding, and sleep wellness solutions.

Connect with Global Leaders

Connect with Global Leaders

Meet top brands, manufacturers, and suppliers from across the global sleep ecosystem.

See Live Product Demonstrations

See Live Product Demonstrations

Witness the newest machinery, materials, and finished products in action.

Gain Market Insights

Gain Market Insights

Learn about emerging trends, evolving consumer needs, and future growth drivers.

Explore Regional & Global Opportunities

Explore Regional & Global Opportunities

Unlock new partnerships and market potential across the fast-growing MEA region.

Learn from Experts

Learn from Experts

Engage with pioneers in sleep science, product innovation, and retail trends.

So, mark your calendar and prepare for an unforgettable experience at Sleep Expo ME—where sleep dreams come to life!

Association Partners

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Media Partners

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Co-Located Shows

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    About us

    Sleep Expo Middle East – now in its 6th edition – is the region’s only dedicated exhibition and conference in the mattress and bedding industry.

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    Elevating the Sleep Experience: Introducing New Pavilions

    This year, Sleep Expo ME 2025 introduces two highly anticipated pavilions: Sleep Tech and Sustainability, addressing the demand for smart sleep solutions and eco-friendly bedding. The Sleep Tech Pavilion will feature smartlife beds, cloud mattresses, and smart mattresses that redefine comfort through cutting-edge technology.

    For those with an eye on eco-conscious design, the Sustainability Pavilion showcases eco-friendly memory foam and pocket spring mattresses, offering sustainable solutions without compromising quality.

    Sleep Expo ME Conference: Insights and Innovations

    Complementing the exhibition, the Sleep Expo ME Conference is an unmissable part of the event, featuring in-depth discussions on the latest trends and technologies impacting the sleep, bedding, and mattress industries. This year’s conference will cover:

    • Smart Sleep Solutions – Exploring advancements in technology, from memory foam with pocket spring mattresses to wrapped coil spring innovations that promote better rest.
    • Sustainable Practices in Bedding – Insights into sustainable materials and practices shaping the industry, highlighting best practices in eco-friendly memory foam and recyclable mattress components.
    • Consumer Trends – Analysis of trends driving market growth, such as the demand for luxury cloud mattresses, customisable foam beds, and advanced pocket coil designs.

    Featuring industry experts, the conference serves as a powerful networking and knowledge-sharing platform where mattress makers, designers, retailers, and suppliers can connect, gain insights, and drive innovation.

    What to Expect

    Sleep Expo ME 2025 brings a world of opportunity for professionals in the mattress and bedding industry. With a showcase of foam beds, luxury spring mattresses, and smart mattress solutions, the event is a powerful platform for discovering the latest innovations, exchanging insights on market trends, and forming valuable business partnerships on an international scale.

    Also, like always, the event also features two co-located shows: the 4th edition of UTECH Middle East Foam and Polyurethane Expo and the 2nd edition of Furtech Show (Furniture Manufacturing Show). These co-located events create synergy by connecting industries with overlapping interests, providing access to materials, technologies, and advancements from foam, polyurethane, and furniture manufacturing. Together, these shows offer a dynamic environment for companies to build networks, explore cutting-edge solutions, and propel the next generation of products in the sleep and furniture sectors across the Middle East and beyond.

    Reserve Your Space

    Don’t miss the chance to connect with industry leaders, from mattress makers to top bed brands. Whether you’re exploring options for a cloud king mattress, pocket spring coil mattress, or smartlife bed, Sleep Expo ME 2025 is the definitive event to attend.

    Join us for a transformative experience and be part of the movement redefining sleep quality and sustainability in the Middle East!

    Book A Stand

    Engr. Bandar Alhomaidhi

    Vice Chairman & Managing Director

    Saudi Industrial Development Company (SIDC)

    Chairman, Directors Council

    Global Marketing Company for Sleeping Systems (SleepHigh, Saudi Arabia)

    Linkedin

    Engineer Bander Alhomaidhi is an architect and businessman with strategic insight, combining innovative design, environmental sustainability, and modern technology to create products that provide comfort and efficiency, achieving an ideal balance between beauty and functionality while considering future needs and sustainability.

    He began his career in the sleep systems industry in 2012 when he assumed the position of Chairman of the Board at “Sleep High” Saudi Arabia. He successfully transformed the company from a well-known entity with an old-fashioned character, specializing in mattress making, into a vibrant, comprehensive brand with a fresh modern spirit, the transformation came out with the concept of “The Art of Restful Sleep” as the core of Sleep High’s identity. Its products featured simple designs and colors inspired by the spirit of nature, adding warmth and appeal while not neglecting advanced technology that met international standards with superior quality, elegance, harmony, and ultimate comfort, all while being handy. The transformation also included the design of new showrooms that offered a comfortable and professional experience, enhancing Sleep High’s visual identity and contributing to the creation of a retail environment with a unique appeal that reflects its modern and innovative approach. He applied this experience in Egypt, where he realized his strategic vision by expanding and operating Sleep High’s factories in Egypt, focusing on meeting the needs of local and regional customers.

    Engineer Bander Alhomaidhi previously served on the Board of Directors of the Riyadh Chamber of Commerce and then assumed the position of Chairman of the Board of the Riyadh International Convention and Exhibition Center. He is currently holding the position of Vice Chairman and Managing Director of the Saudi Industrial Development Company (SIDC), and a member on the boards of many companies.

    Zoe Flynn née Moorcroft

    Group Head of Sales and Marketing,

    TFRGroup

    Zoe Flynn is the Group Head of Sales and Marketing at The Furniture Recycling Group (TFR Group), a pioneering leader in mattress recycling and rejuvenation in the UK. Since joining the company in 2019, Zoe has made significant contributions, becoming Group Head of Sales in 2022 before stepping into her current role in 2024. She plays a vital role in driving the company’s growth and sustainability efforts, drawing on her extensive experience from previous roles at SUEZ and Neales Waste Management.

    Since its inception in 2012, TFR Group has established itself as the industry leader, successfully recycling over 3.5 million mattresses with a 100% diversion rate from landfills.The company works with national bed retailers, local authorities, home delivery companies, and waste management sites, including key partners like John Lewis, Simba, Bensons for Beds, and SUEZ. Each week, TFR Group recycles 16,000 mattresses and rejuvenates 2,000 comfort night guarantee mattresses, significantly reducing environmental impact.
    Zoe is dedicated to advancing the circular economy, consistently exploring innovative strategies to amplify TFR Group’s influence. Her exceptional ability to forge robust industry partnerships has been vital in sustaining TFR Group’s market leadership. Fuelled by a strong passion for sustainability and the circular economy, Zoe has played a key role in spearheading initiatives that align with the company’s mission to minimize environmental impact.

    Cheikh Mohamed Elkarachi

    Chairman & CEO

    Elkarachi Holdings & RIM FOAM

    Linkedin

    Cheikh Mohamed Elkarachi is a young entrepreneur and the visionary leader behind Elkarachi Holdings. He is the second generation to run the family business Rim Foam and Maucit. Their family office is the largest and leading in North West Africa, specializing in the production of polyurethane foam, mattresses and carpets. Based in Mauritania, Cheikh has transformed his family business into an industry leader, with products present in nearly every Mauritanian household.

    Cheikh is a graduate of Georgia State University and holds an associate’s degree in Political Science and Government and a bachelor’s degree in International Relations and Affairs. This academic foundation has given him a nuanced understanding of global markets and the intricacies of international business dynamics.
    Cheikh is an Obama Foundation Africa Leader for 2024-2025, proudly representing Mauritania as the sole participant ever selected from the country in the program’s history. He is part of a highly selective group of 34 visionary changemakers from across the continent. These leaders are trained in President Obama’s values-based leadership methodology, emphasizing integrity, innovation, and community-driven solutions to address pressing global and local challenges.

    Cheikh is deeply passionate about education, has a keen interest in diplomacy and can be seen running marathons and taking on good challenges.

    He has lived in 4 countries and is fluent in Arabic, French and English.

    Hassan Abbas Ali Al-Hazeem

    Chairman

    Intercoil Holding Group

    Linkedin

    Hassan Al-Hazeem has been a pivotal figure in the sleep solutions industry for over 25 years. In 1999, he assumed leadership of Intercoil International, succeeding his late father, Abbas Ali Al-Hazeem, the company’s founder. Under Hassan’s guidance, Intercoil expanded its footprint across 23 countries, establishing itself as a leader in manufacturing, distributing, and retailing premium sleep products.

    In February 2025, marking a significant milestone, Hassan led Intercoil into a strategic partnership with Dolidol, a member of the Africorp Consortium Group. This collaboration aims to create the largest integrated bedding and foam manufacturing network in the Middle East and Africa (MEA) region. The alliance was officially announced during the Integrated Industrial Partnership for Sustainable Economic Development summit in Qatar, in the presence of industry ministers from the UAE and Morocco, underscoring the strengthening economic ties between the two nations.

    This partnership is set to drive technological innovation, sustainable manufacturing practices, and market expansion across the MEA region, with a planned investment of $55 million over five years. Key initiatives include increasing production capacity at the Ras Al Khaimah plant, expanding operations in Saudi Arabia with a new integrated manufacturing facility, launching 20 new Intercoil showrooms across strategic locations, and developing new product lines incorporating smart sleep technology.

    Hassan’s vision extends beyond business growth; he is a strong advocate for strengthening the UAE’s manufacturing sector and proudly promoting the “Made in UAE” mark.

    Before joining Intercoil International, Hassan built a strong foundation in finance and banking, working at the Commercial Bank of Dubai (CBD) for four years. This experience provided him with in-depth knowledge of the UAE’s banking and credit systems, which continues to inform his strategic business decisions.

    Hassan has been an active member of Entrepreneurs Organization (EO) (www.eonetwork.org) since 2004 and has held several leadership roles at the chapter, regional, and global levels, including serving as Chapter President and UAE Chapter President. In addition, he is a member of YPO (Young Presidents’ Organization), further enriching his network and leadership experience in the global business community.

    Hassan holds a Bachelor of Science in Computer Science from the University of Missouri-Kansas City, USA, and an MBA in International Business Administration from the American University in Dubai. Under Hassan’s leadership, Intercoil continues to set industry benchmarks, driving innovation and excellence in the sleep solutions sector across the MEA region.

    Benjamin James Cuthbert

    Vice President – Sales and Marketing

    Leggett & Platt, Inc. - International Bedding Unit

    Linkedin

    Ben joined Leggett & Platt Springs UK as a project engineer in 2000. He ran the L&P Machine Products Croatia business, specialising in equipment for the mattress and automotive sectors, as General Manager for 10 years before becoming Branch Manager of L&P Springs Croatia in 2015. In 2019, Ben transitioned to L&P International Bedding to oversee Marketing, Sales, and Product Development operations in Europe and since that time these responsibilities have been extended to cover all global territories, except for North America, as a Vice President of the International Bedding Business Unit.