• DATE : 15th - 17th September 2025
  • Sleep Expo Middle East : 6th Edition
  • VENUE : Sheikh Saeed Hall 1-3 & Trade Centre Arena Dubai World Trade Centre, Dubai, UAE

When

September 28 - 10:00 AM to 05:00 PM
September 29 - 10:00 AM to 05:00 PM
September 30 - 10:00 AM to 04:00 PM

Where

Sheikh Saeed Hall 1-3 & Trade Centre Arena Dubai World Trade Centre, Dubai, UAE

Turkey Meet

Advisory Board 2026

Advisory Board Members

elie_dr_adv
Read Bio
Dr. Elie Abirached

Brand Ambassador, Eight Sleep Founder, Limitless Human

hasanabbas
Read bio
Hassan Abbas Ali Al-Hazeem

Chairman
Intercoil Holding Group

prbhatshukla_sleep_advboard
Read bio
Prabhat Shukla

Director of Housekeeping & Quality, InterContinental Doha The City

About us

Sleep Expo Middle East – now in its 7th edition – is the region’s only dedicated exhibition and conference in the mattress and bedding industry.

Facebook Instagram Linkedin Youtube
Organiser
Quick links
Information
Contact Info

Copyright © 2026 Sleep Expo Me. All Rights Reserved.

Dr. Elie Abirached

Brand Ambassador, Eight Sleep Founder

Limitless Human

Linkedin

Dr. Elie Abirached is a biohacking expert and one of the Middle East’s leading voices on longevity, healthy aging, and performance optimization. A Harvard alum and PhD, he serves on the faculty at the Geneva College for Longevity Science, where he combines academic rigor with real-world application to the end of even helping them formulate a biohacking certification program. As the founder of Limitless Human, Dr. Elie has developed personalized longevity protocols — integrating advanced testing, peptide therapy, and holistic performance coaching — that help clients reverse their biological age and elevate their healthspan.

An accomplished athlete with over 40 marathons, mountaineering expeditions, and a certified pilot license under his belt, Dr. Elie lives what he teaches. He is the author of Limitless Human: A Biohacker’s Guide to Wellness & Longevity in the Middle East and host of the Becoming Limitless podcast, where he engages global experts on health, recovery, and resilience.

Hassan Abbas Ali Al-Hazeem

Chairman

Intercoil Holding Group

Linkedin

Hassan Al-Hazeem has been a pivotal figure in the sleep solutions industry for over 25 years. In 1999, he assumed leadership of Intercoil International, succeeding his late father, Abbas Ali Al-Hazeem, the company’s founder. Under Hassan’s guidance, Intercoil expanded its footprint across 23 countries, establishing itself as a leader in manufacturing, distributing, and retailing premium sleep products.

In February 2025, marking a significant milestone, Hassan led Intercoil into a strategic partnership with Dolidol, a member of the Africorp Consortium Group. This collaboration aims to create the largest integrated bedding and foam manufacturing network in the Middle East and Africa (MEA) region. The alliance was officially announced during the Integrated Industrial Partnership for Sustainable Economic Development summit in Qatar, in the presence of industry ministers from the UAE and Morocco, underscoring the strengthening economic ties between the two nations.

This partnership is set to drive technological innovation, sustainable manufacturing practices, and market expansion across the MEA region, with a planned investment of $55 million over five years. Key initiatives include increasing production capacity at the Ras Al Khaimah plant, expanding operations in Saudi Arabia with a new integrated manufacturing facility, launching 20 new Intercoil showrooms across strategic locations, and developing new product lines incorporating smart sleep technology.

Hassan’s vision extends beyond business growth; he is a strong advocate for strengthening the UAE’s manufacturing sector and proudly promoting the “Made in UAE” mark.

Before joining Intercoil International, Hassan built a strong foundation in finance and banking, working at the Commercial Bank of Dubai (CBD) for four years. This experience provided him with in-depth knowledge of the UAE’s banking and credit systems, which continues to inform his strategic business decisions.

Hassan has been an active member of Entrepreneurs Organization (EO) (www.eonetwork.org) since 2004 and has held several leadership roles at the chapter, regional, and global levels, including serving as Chapter President and UAE Chapter President. In addition, he is a member of YPO (Young Presidents’ Organization), further enriching his network and leadership experience in the global business community.

Hassan holds a Bachelor of Science in Computer Science from the University of Missouri-Kansas City, USA, and an MBA in International Business Administration from the American University in Dubai. Under Hassan’s leadership, Intercoil continues to set industry benchmarks, driving innovation and excellence in the sleep solutions sector across the MEA region.

Prabhat Shukla

Director of Housekeeping & Quality

InterContinental Doha The City

Linkedin

With 25 years of distinguished experience in global hospitality, including more than 18 years with IHG Hotels & Resorts, Prabhat Shukla has established himself as one of the Middle East’s most respected housekeeping leaders. Currently serving as Director of Housekeeping & Quality at InterContinental Doha The City, he oversees Qatar’s one of the largest 5-star room inventory in the iconic 58-storey , 225 Meter tower in West Bay. His leadership philosophy is simple yet powerful: housekeeping is the heartbeat of the hotel—representing guest trust, brand reputation, and operational excellence.