Dubai Furniture Manufacturing Company Marks Its 30th Anniversary

Dubai, UAE – Dubai Furniture Manufacturing Company (DFMC) celebrated its 30th anniversary by launching new and innovative mattress technologies during an event held at Taj Exotica Resort & Spa, The Palm, Dubai on March 20, 2023. The event was attended by approximately 200 people, including senior members of the Middle East hospitality fraternity, DFMC’s suppliers, dealers, owners, staff, and media.
DFMC, a prominent player in the Middle Eastern mattress industry, is a subsidiary of A.A. AL Moosa Enterprise (ARENCO Group), a diversified conglomerate engaged in various industries. Established in 1993, DFMC initially started manufacturing and promoting products under a licensing agreement with King Koil, USA. DFMC has also acquired the license to produce and promote “Serta” products from Serta Inc., the world’s largest mattress brand.
To commemorate its 30 years of success, DFMC launched new products under both Serta and King Koil: The Serta Arctic, and King Koil Intimate lines.
The Serta Arctic collection is a mattress line that promises a comfortable and cool sleeping experience. Its innovative Cool & Recharge Sleep System is designed to effectively draw away heat from the body. Additionally, the system enhances intra-body communication & regulates the body’s natural biorhythm, promoting relaxation and reducing stress. With 15x cooling power, the Serta Arctic line will be available in two new grades: Arctic Premier Hybrid and Arctic Plush Foam.
The King Koil Intimate Collection is designed to transform your relationship with tomorrow by offering a well-rested tonight. King Koil’s Intimate Collection offers handcrafted mattresses with responsive foam technology, Smart Cushion Aero System (SCAS), iFusion technology, and Mega Foam technology. This collection comes in two grades: Affinity and Embrace.
DFMC also introduced a new concept called Mattress In-A Box with Wheel for both Serta and King Koil brands. The new concept involves packaging the mattress in a box with wheels, making it easier to transport the compressed and rolled mattress from the retail store to the customer’s home. This innovation allows for a more convenient and tangible “carry home” experience for customers.